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The role of taste-shape correspondences and semantic congruence in product preference and taste expectation

People generally associate curved and symmetrical shapes with sweetness, while associating angular and asymmetrical shapes with the other basic tastes (e.g., sour, bitter). However, these group-level taste-shape correspondences might conceal …

The diatonic sound of scent imagery

This research investigates crossmodal correspondences between auditory stimuli, specifically musical modes, and olfactory mental imagery, represented by fragrance families. Building on the emerging literature on crossmodal correspondences, it …

Reassessing the curvature effect in tables and chairs

Several studies have consistently demonstrated that people generally prefer curved over angular contours. However, the magnitude of the curvature effect varies across stimuli, for example, with a larger effect reported for abstract stimuli compared …

Individual differences in sensitivity to taste-shape crossmodal correspondences

People generally associate curved and symmetrical shapes with sweetness, while associating angular and asymmetrical shapes with the other basic tastes (e.g., sour, bitter). However, these group-level taste-shape correspondences might conceal …

How stable are taste-shape crossmodal correspondences over time?

People generally associate curved and symmetrical shapes with sweetness, while associating angular and asymmetrical shapes with the other basic tastes (e.g., sour, bitter). However, these group-level taste-shape correspondences might conceal …

In masks we trust: Explicit and implicit reactions to faces wearing medical masks during the COVID-19 pandemic

The COVID-19 pandemic caused controversy over new norms of mask-wearing in public places. A previous online experiment showed that people from several Spanish-speaking countries perceived faces wearing medical-style masks as more trustworthy, …

Preference for curvature in paintings extends to museum context

Some aesthetic experiences depend predominantly on the perceptual attributes of the stimulus. In the last two decades, contour shape has been widely studied as a factor in visual aesthetic preference, with many studies showing that humans and other …

How universal is preference for visual curvature? A systematic review and meta-analysis

Evidence dating back a century shows that humans are sensitive to and exhibit a preference for visual curvature. This effect has been observed in different age groups, human cultures, and primate species, suggesting that a preference for curvature …

How universal is the curvature effect?

How universal is preference for curvature? A systematic review and meta-analysis